Gone are the days when we would enter a URL in the web browser, hit enter and wait patiently for the website to load. Nowadays, users expect sites to display on their screens within the blink of an eye, literally! According to an interesting study by Kissmetrics, nearly 47 percent of online users expect a website to load in just 2 seconds. Also, around 40 of users abandon the site if it doesn’t load in 3 seconds. In fact, the search engine giant, Google, also includes page load speed as a parameter to determine the page rank in the search engine results page. What we are trying to say is that even a small delay in the loading speed of your site can have a huge impact on your business. So, how do you ensure that you meet the user expectations of site speed? There are many ways, and in this article, we will share 6 super-tips to help you turbocharge your VPS hosted website.
Tip#1: Find a Web Host which is FAST
Your website resides in the web host. When a user visits a page on your site, he accesses files from your web server. Hence, a fast web hosting service is crucial for offering a fast-loading website. All your efforts of improving the loading speed of your website depend on the performance of your web hosting service.
Talking about web hosting, there are different types of hosting services available, like Shared Hosting, Dedicated Servers, Cloud Hosting, VPS Hosting, etc. Since in this article, we are talking about VPS Hosted websites, before you finalize the hosting provider, it is important to research the market and find VPS Hosting plans which have the reputation and the necessary infrastructure support to provide blazing fast site speeds. Once you have done your research and shortlisted a few, then compare the plans and find the one which is best suited to your website.
Tip#2: Caching can make the website ZOOM
Since site visitors need to access files from the web server, a caching server can help you reduce the loading time drastically. This has a two-fold benefit – one, existing users who have already visited your website access files from the caching server or their own browsers (browser caching), and two; the server experiences a lesser load making it faster for those users who are visiting your site for the first time.
Tip#3: ZIP ZAP ZOOM with GZIP Compression
Zipping files is not a new concept for most of us. We all know that a zipped file is usually much smaller in size. When it comes to websites, the speed of the site depends on how fast you can deliver files from your web server or caching server to the user’s browser. By compressing your site’s files using GZIP, you can reduce the size of your site and make it load much faster.
Tip#4: Image Optimization
Most webpages have images and/or videos embedded in them. For the page to load completely, these media files have to load too, and if they are heavy, then the loading time increases, making the site slow to load. There are several tools available that can help you optimize the images and make them smaller in size without compromising on image quality.
Tip#6: Avoiding Synchronous Code on Your Site
When you add code to your website for tracking users or including advertisements, you have two options – adding them asynchronously or synchronously. If you add synchronous code to your site, then your webpage won’t load until the code has loaded. Also, if this code connects to a slow server, then your website’s speed will suffer. Asynchronous code is a better option since your site’s speed does not depend on the server of the code that you install.
There is no excuse for a slow-loading website and users have nearly zero tolerance when it comes to site speed. Therefore, it is important to start working on your website and improving its speed. We hope that these tips help you turbocharge your website. If you have some tips that you would like to share, please mention them in the comments below.